Content devised to full a brand objective, mostly raise awareness by associating brand with content material that share's brand values, culture and belief.
Advertising Funded Program (AFP) is a partnership between a platform (television, social media channel etc) and a brand, where a brand controls the content itself instead of just commissioning it.
Generally referred to onlinally produced programming commissioned by a publisher platform or individual
Innovative use of new media platforms to ensure immersive user experience.
Marketing campaign effort that's driven by content at it's centre.
Audio Visual solutions that are mapped to specific corporate objectives and vision.
Videos commissioned by brands or institutions to ensure spread of a social message and responsibilities.
Original video to accompany music record of an artist or band.