Suman is a rational thinker and a creative decision maker. He specializes in developing transmedia content solution for Brands. Having worked in the field of Advertising in Brand Strategy and Account Planning for 12 years with various categories, agencies and brands, he is eternally eager to explore changing societal trends and behaviour. Suman is an MBA with a postgraduate degree in Mass Communication along with an Advertising Diploma and is certified in Design Fundamentals and Entrepreneurship.
After working with Mindshare, Mudra, Law & Kenneth and handling brands like Reliance Telecom, INOX, ITC Personal Care Range, he founded Fame Per Second, a communication agency in Calcutta in 2012. Worked with brands like ABP Group, Friends FM, Radio Foorti, Ray Spray Oil, Pran Group, Asian Paints, Radio Mirchi, CEAT, Ishq FM, CESC, ZEE Bangla, ZEE Bangla Cinema, 24 Ghanta (ZEE News), Rollick Ice Cream to name a few.
When he doesn’t have his learner‘s hat on – Suman spends quality time on the other side of the table, teaching young minds and conducting communication workshops at prestigious Universities & Institutes.
Suman has been fascinated by the craft of filmmaking from a very early stage of his life. Movies and music from all over the world intrigue him. He is working on his debut feature film.
Marketing, brands, writing, teaching, mentoring & entrepreneurship are his core interest areas. With over 17 years of experience in building brands & relationships, Vivek had been aggressively building teams at the Times group that have delivered revenue in excess of Rs 175 Cr.
A leadership & function across geographies with a team size of 150+ has defined his last corporate role at Radio Mirchi. Heading the radio stations of N & E India, he has thoroughly enjoyed bringing out the best potential of his team members. Previously, he has headed brand functions for Hutch, Vodafone & The Telegraph. He discovered his love for brands during his stint in client servicing at JWT. He has also mentored & trained senior leadership at India's top media house.\
A proud alumni of Amity Business School & St Xavier's College Kolkata, Vivek has already helped more than 70 small & large brands in India & abroad in their marketing efforts since November 2015. As the CEO & Co Founder of YellowBulbs.com, he has the vision of transforming 500 small & medium businesses into brands by the year 2022.